Privacy Notice
Last updated: September 30, 2026
This is a courtesy translation. In case of any discrepancy, the Spanish version (Aviso de Privacidad) shall prevail.
In compliance with Mexico's Federal Law on the Protection of Personal Data Held by Private Parties (LFPDPPP), its Regulations and the Privacy Notice Guidelines, we make this Privacy Notice available to you. It describes how we collect, use, protect and, where applicable, share your personal data.
1. Identity and address of the Data Controller
Lübeck Soluciones Industriales (“Lübeck”), located at Carretera Estatal 200, km 16, Supermanzana Bodega 2C, Parque Industrial Global Park, Col. San Isidro, C.P. 76249, El Marqués, Querétaro, Mexico, is responsible for the processing of your personal data. For any matter related to this Notice or to exercise your rights, you can contact us at:
- Email: lubeck@lubecksi.com
- Phone: +52 442 613 3115
- Website: lubeck.com.mx
2. Personal data we collect
We collect your personal data when you fill out a form on our website, complete an instant form in our Facebook or Instagram (Meta) campaigns, write to us by email or WhatsApp, or contact us by any other means. The data we may collect are:
- Full name
- Email address
- Phone number
- Company, industry and job title
- Topic of interest, urgency level and message or description of your requirement
In addition, when you browse our website we automatically collect browsing data such as IP address, device and browser type, pages visited and interactions, as described in section 4 (Cookies and tracking technologies).
We do not collect sensitive personal data (such as racial or ethnic origin, health status, religious beliefs, political opinions or sexual preferences).
3. Purposes of processing
Primary purposes (necessary for the relationship)
- Responding to your requests for information, quotes and technical support.
- Preparing and following up on commercial proposals and engineering projects.
- Establishing and maintaining the business relationship and fulfilling the obligations arising from it.
- Contacting you by phone, email or WhatsApp regarding your requirement.
Secondary purposes (optional)
- Sending information about Lübeck solutions, news and technical content.
- Invitations to events, demonstrations or training sessions.
- Surveys, statistics and improvement of our services and communication.
If you do not want your data to be processed for the secondary purposes, you can let us know by writing to lubeck@lubecksi.com. Your refusal will not be a reason to deny you the services you request.
4. Cookies and tracking technologies
Our website uses first- and third-party cookies and tracking technologies to understand how the site is used, improve the experience and measure the effectiveness of our advertising campaigns. These tools may collect browsing information automatically:
| Tool | Provider | Purpose |
|---|---|---|
| Google Analytics (GA4) | Google LLC | Website usage statistics: pages visited, traffic source and general browsing behavior. |
| Google Ads | Google LLC | Conversion measurement and personalized advertising (remarketing) on the Google network. |
| Microsoft Clarity | Microsoft Corporation | Heatmaps and anonymous session recordings to understand interaction with the site and improve its usability. |
| Meta Pixel | Meta Platforms, Inc. | Conversion measurement (submitted forms and contacts) and personalized advertising on Facebook and Instagram. |
| OpenAI Pixel | OpenAI, L.L.C. | Conversion measurement (submitted forms) for ads published on ChatGPT. |
You can disable or limit the use of cookies in your browser settings. You can also review the privacy practices of these third parties in the Google Privacy Policy, the Microsoft Privacy Statement, the Meta Privacy Policy and the OpenAI Privacy Policy.
5. Transfers of personal data
Your personal data may be processed by technology providers that offer us contact management (CRM), email, advertising and web analytics services —including Google LLC, Microsoft Corporation and Meta Platforms, Inc.— who act as processors and are bound to keep the information confidential.
We do not transfer your personal data to third parties for their own commercial purposes without your consent, except in the cases provided by article 37 of the LFPDPPP.
6. ARCO rights and withdrawal of consent
You have the right to Access your personal data, to Rectify it when it is inaccurate, to Cancel it when you consider it is not required for the stated purposes, and to Oppose its processing for specific purposes (ARCO rights). You may also withdraw your consent at any time.
To exercise any of these rights, send your request to lubeck@lubecksi.com stating your name, the data you wish to access, rectify, cancel or oppose, and a means of contact. We will respond within a maximum of 20 business days.
7. Changes to this Privacy Notice
Lübeck reserves the right to modify or update this Privacy Notice at any time to address legislative changes, internal policies or new practices. Any change will be published on this same page, indicating the date of the last update.